Diana Lucaci, True Impact

Diana Lucaci, True Impact

Diana Lucaci is the Founder and CEO of True Impact, a leading applied neuroscience research and strategy company. She is a Committee Member of the Standards Council of Canada and served as Chair of the Neuromarketing Science and Business Association (NMSBA, 2012-2018). Diana won the Best in Class research award from the Marketing Research and Intelligence Association (MRIA) and continues to advise Global 500 companies, including General Motors, Colgate-Palmolive, Yahoo, Miller Coors, Nissan Motors and many others. She holds a degree in Neuroscience and Psychology from the University of Toronto and leads True Impact’s mission of driving business growth through brain science.

Neuro Design: The Brain Data Behind Great Customer Experiences

Customers may tell us what they think and surveys or focus groups are great for measuring verbal opinions. However, science has proven that emotion is a better indicator of behavior. Simply put, we act on how we feel, not what we say.

What if you could tap directly into emotion data and immediately create more relevant and authentic experiences?  Diana’s session includes:

  • Specific, data-driven insights from the field of consumer neuroscience and biometric research
  • Data on positive and negative emotions and attentional activation
  • New insights into engagement and best practices which can help optimize every precious second of attention.


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